Project Overview
Long Island Nets
Interaction Design Innovation Challenge | Student Work
Nassau Coliseum, NY| November 19, 2021, 3 hours
Interaction Design Innovation Challenge | Student Work
Nassau Coliseum, NY| November 19, 2021, 3 hours
Contest Objective: Work in a multidisciplinary team to develop an integrated marketing campaign strategy and design for the LI Nets in under three hours.
Significant Outcomes: Our team won 1st place, selected by the Nets judges. We successfully presented our strategy, which includes the design of an app prototype and direct mail featuring a QR code.
Team: Me (Interaction Design Major), Sebastian Gutierrez (Marketing Major), and Salma Abdeltawab (Computer Science Major)
Tools: Adobe XD and Invision
What We Know About the Client
The LI Nets Are Competing With Other LI Attractions
•Affiliated to the Brooklyn Nets, the Long Island Nets pride themselves on developing talent for the NBA through the court and management.
•The New York Metropolitan area is a heavily competed sports market including basketball teams like the New York Knicks, Brooklyn Nets, and New York Liberty in the WNBA. However, this is not their real competition as their competition is other attractions in Long Island.
•The Long Island Nets try to bring the best game experience by having very accessible prices, VIP rooms, and great fan interaction for families and large groups of students.
•Some recent notable Long Island Nets players that developed include Nicolas Claxton, Timothe Luwawu Cabarrot, and more.
Insight On the Target Audience
College Students in LI
•Ages 18-24
•College students have a college email which is an ability to reach them.
•The LI Nets want to specifically attract large groups of students so they can have a good time with their friends and share their experiences.
•There are 20+ colleges and universities on Long Island and an average of 10,000 students each.
•Most college students are on social media and familiar with most social platforms so that would be the easiest way to reach to them and show them the experience and all the promotions we may offer.
Marketing Channels We Used
3 Most Efficient Ways to Reach College Students
1. Email and Virtual Reality 360 (VR)
2. Direct Mail and Augmented Reality (AR)
3. Social Media
Marketing Channel 1
Email and VR
College students will be contacted by the Long Island Nets through email.
User Journey:
1. Student opens the email for free VIP access when they buy package season tickets with a student promotion or buy one ticket for the game.
2. Student clicks on the link in the email to a VR experience where they can explore Nassau Coliseum's stadium, locker room, VIP lounge, etc. This way, they will know what they can access with VIP.
3. At the end of the experience, students will be taken to a list of upcoming games.
Marketing Channel 2
Direct Mail and Augmented Reality
After receiving the email, students will receive direct mail in their households or dorms.
User Journey:
1. Students open the direct mail and see a QR code.
2. Students scan the QR code and are led to an AR app for creating their own 2K player with the Long Island Nets and becoming one of the players.
3. Once students are done creating their 2k Player, the app will prompt them to enter their email address and ask if they want to purchase Long Island Nets merchandise with their 2k Player on the sweatshirt, jersey, or t-shirt.
Final Results
Making the Shot
After presenting our campaign strategy and design, the judges announced my team as the winner based on our ideas and execution through the limited time given. One judge was particularly impressed by the prototype I developed so quickly. After the competition, we were able to sit in front-row seats to watch the LI Nets play against the Raptors 905.
